If you’re a small business owner looking to build your first website, you’re probably considering WordPress, Wix, or Squarespace. Each platform claims to be the “best” — but which one actually delivers the results your business needs? Whether you’re looking to improve your online presence, generate leads, or simply look more professional, choosing the right platform is one of the most important decisions you’ll make.
In this guide, we’ll break down the real differences between WordPress, Wix, and Squarespace — not just from a technical standpoint, but from the perspective of what small businesses truly need to grow online. And if you’re ready to launch your site the right way, we’ll show you how we can help you do it fast, affordably, and professionally.
WordPress: Power, Flexibility, and Full Control
WordPress is the most widely used website platform in the world — and for good reason. It’s open-source, endlessly customizable, and built with long-term growth in mind. For small businesses, WordPress offers unmatched control over design, features, and performance. You can install SEO plugins, add booking tools, connect to email marketing platforms, and build virtually anything you need.
Yes, WordPress can have a slight learning curve if you’re starting from scratch — but that’s where we come in. We handle the technical setup, design, hosting, and even branded email so you can focus on running your business. The result? A fast, SEO-optimized site that looks great and actually helps you generate leads.
If you want a website that’s built to grow with your business, WordPress is by far the smartest investment.
We offer affordable WordPress website packages that include hosting, domain, and branded email — perfect for small businesses that want to look professional from day one. View our packages here.
Wix: Easy to Start, Limited to Scale
Wix is often the go-to choice for business owners who want something fast and beginner-friendly. Its drag-and-drop interface is intuitive, and it comes with built-in hosting and templates. For a very basic website — say a one-pager with contact info — Wix can do the job.
But as your business grows, you may quickly run into limitations. Custom features are harder to implement, SEO settings are more restricted, and you don’t own or control the site the way you do with WordPress. Many business owners start with Wix but later find themselves rebuilding their sites entirely on a more flexible platform.
So while Wix might be good for testing the waters, it’s not ideal for businesses that want long-term growth or serious search engine visibility.
If you’ve outgrown Wix or want a better foundation, WordPress can level up your online presence. Learn how here.
Squarespace: Beautiful Designs, But Limited Functionality
Squarespace is known for its elegant design templates and simplicity. It appeals to creative professionals and small boutiques who want a beautiful online presence with minimal setup. You can launch a portfolio or storefront fairly quickly, and everything is hosted in one place.
However, under the hood, Squarespace lacks the depth and flexibility of WordPress. There are fewer customization options, fewer integrations, and less control over technical SEO. While it might look impressive at first glance, many small business owners find it harder to scale or optimize as their needs evolve.
If stunning design is your top priority and you don’t plan to expand your website’s functionality in the future, Squarespace may work. But if you want a site that grows with your business — and brings in more traffic — WordPress offers far more value.
Need help building a site that’s both beautiful and functional? Our WordPress sites are designed to impress your customers and win over Google. Let’s get started.
So, What’s the Best Choice for Small Businesses?
Here’s the bottom line: Wix is quick but limited. Squarespace is sleek but restrictive. WordPress gives you full control, better SEO, and room to grow — and that’s exactly what most small businesses need.
If you’re serious about your business and want a website that works as hard as you do, WordPress is the clear winner.
We help small businesses get online the right way — with a powerful WordPress site, custom domain, and branded email — all in one simple package. See how little it could cost you now